Cortá.
Clight, 2024.

The task at hand

Drive awareness on the brand’s new positioning on well-being.
Connect with a younger audience who do not currently identify with the brand. 

The problem

The young generation feels exhausted by the pressure of following well-being rules. 

The Insight

Well-being isn’t one-size-fits-all. Everyone has their own way of feeling good.

The Strategy

Clight invites the new generation to discover their own way of well-being.

The brand advantage

Clight is a low-calorie juice brand that promotes a well-being lifestyle. Versatile, easy to use, tasty and refreshing.