Inteligencia Argentina (A.I.)
Fargo, 2024.
The task at handReinforce the brand’s credentials in “Argentinidad”. Increase relevance and identification in a increasingly polarized and competitive market.
The problem Life moves faster than ever, connections are fading and the table feels emptier than ever.
The Insight However, bread has always been the quiet foundation of togetherness at the table.
The Strategy Celebrates everyday intelligence and brings people back to the table where Fargo belongs.
The brand advantage 
