El pan de nuestras mesas. Fargo, 2021.

The task at hand

Change the brand’s perception of “from another era” into a culturally relevant one.

The problem

Fargo is what people grew up with, not what they actively choose today.

The Insight

At Argentine tables, everyone is invited, even those who’ve been around forever.

The Strategy

Put Fargo back at Argentine tables by representing what best represents us all: our national anthem.

The brand advantage

Fargo has always belonged at the Argentine table.