Historias de Heladera.
Hellmann’s, ‘24/’25.
The task at handIn Argentina, mayonnaise is everywhere. By the time our story began, Hellmann’s was already in 9 out of 10 homes.
The brand challenge was no longer growth but defending leadership by driving preference, relevance, and brand love in a price-driven competitive market.
The problem Hellmann’s was in almost every fridge,
but it wasn’t telling a story of its own.
The Insight Every fridge has a story.
The Strategy Show how meals, with Hellmann’s, carry powerful stories, starting in the fridge.
The brand advantage