Value
KFC, 2025/6.

The task at hand

Develop an ownable creative wrapper that elevates KFC’s value beyond just price and builds loyalty over time across the LAC region.

The problem

We’re surrounded by deals, but most leave us disappointed: the product isn’t what we expected, the portion is smaller, the value isn’t real.

The Insight

But once in a while, a deal so good comes along that our brain can’t let it go. It sticks in your head like a great song.

The Strategy

Deals so good you can’t stop thinking about chicken

The brand advantage

KFC deals create cravings you can’t ignore.