Value
KFC, 2025/6.
The task at handDevelop an ownable creative wrapper that elevates KFC’s value beyond just price and builds loyalty over time across the LAC region.
The problem We’re surrounded by deals, but most leave us disappointed: the product isn’t what we expected, the portion is smaller, the value isn’t real.
The Insight But once in a while, a deal so good comes along that our brain can’t let it go. It sticks in your head like a great song.
The Strategy Deals so good that you can’t stop thinking about chicken
The brand advantage