Lysoformeros.
SCJ , 2022.
The task at handRestore Lysoform’s relevance by reconnecting disinfection with the moments Argentinians love most.
The problem After the pandemic, our disinfection expertise was no longer enough to stand out.
The Insight Argentinians were eager to return to what they love, but still needed the relief to feel safe doing it.
The Strategy Turn disinfection into a visible, emotional act.
The brand advantage Lysoform has 100 years of trust and credibility in protection, giving it permission to show up where safety truly matters.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.